If you’re good enough, you should be able to have your readers subscribe to your site. I’m a tiny site by comparison with no resources. I don’t even have a business department, don’t even have a publisher. And we’ve managed to get 30,000 subscribers or thereabout, $900,000 in revenue last year, and our renewal rate is somewhere around 85 percent.
I’m not sitting here being pious. We’re just a little blog. But what does it tell you that BuzzFeed wouldn’t even dream of asking its readers to subscribe? Daily Beast can’t ask its readership to contribute. Gawker can’t get people to pay for its product. I don’t know why they’re not embarrassed that they can’t get their readers to support their work.”